SEO stands for Search Engine Optimization which means the process of increasing your website or business visibility on (SERP) meaning search engine result page. Local SEO is done to ensure that your website pages offerings are optimized and ready to be found by your target audience within your areas of operation / locations. Its basically an aspect of search marketing that involves increasing the online presence or visibility of the website or blog of your company
Search Engine Marketing (SEM) is a process by which website/business is promoted on (SERP) Search engine result pages such as Google and Bing using paid adverts to increase business visibility on the results pages of search engines. See our Search Engine Marketing Catalogue.
It depends on your decision having described the meaning of the two terms, SEO takes time to build up or rank in some cases, it could take as long as 60 to 90 days depending on the age of your business or website. But once you rank for your business keyword on first page, you get free traffic from search engine result pages without paying a dime. So ranking for your business keyword on first page is a good thought you should consider. SEM or PPC (Pay per click marketing) is much faster to get leads and traffic to your business, Eg. immediately you pay Google for your choice keywords, you get ranked on First page immediately and you only pay for CLICKS to your link or business. Note: This only last for a limited period of time depending on your ads budget you paid for. After your budget is depreciated, you get back to your normal position on SERP.
SEO may be permanent if your business has attained a high TRUST and AUTHORITY score with search engines. But then it depends on your niche, if there are more competitors in your line of business doing seo, you may notice changes in (SERP). Search engine result pages. If you do seo with us, we watch over your webpages always.
Pay per click marketing isn't permanent, it only works with your budget to rank your business on SERP first pages such that once your budget is exhausted, your ads will stop showing.
Billions of people uses search engines daily, SEO helps you get targeted to millions of Googlers and search engine users. This helps you get more leads and traffic to your business. SEO can help lift your business over your competitors. Example, if you’re selling a common product or service that can be obtained from other websites, the platform that is best optimized will likely make more sales and boast more leads or clients. As well, people go to search engines like Google, Yahoo and Bing to make researches on products or services before buying. If you want your targeted audience to come to you as a business owner rather than you looking for them, then you need to do a search engine marketing campaign.
The raw truth is this: After making all the necessary changes to your website and optimizing, Google takes time to process webpages and rank them. Google loves authority so much reasons they consider the nature of seo you did for your website before ranking your business. For a new website, ranking your business may take upto 5 to 8 months before you would start seeing valuable results, If you don't have the patience for this, its advisable to go for Google ads PPC Pay per click marketing. For an old business, it takes like 60 t0 90 days to get desired results. Search engines like Google takes time to identify websites among the several billions of pages out there, patience is highly required to get your desired results.
Beware of SEO agencies promising to get you top SEO ranking in days, they’ll end up being penalised by Google. A search engine penalty can have a negative effect on your website for life and a bad reputation online.
A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google. Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
Just like you have your business logo, Trademark etc, you as well need a Business profile online. This directs your clients and thousands of web searchers to your local physical office through a Google map and local maps. More Reasons to have a GMB profile:
- To Engage with consumers
- Highlight your business
- Gain insights
- Perform local SEO
- Target your information
- Maintain quality of information
- Build trust
SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is essential for any business trying to maximize visibility in their local market. For instance, we have most persons looking out for Restaurants near them, your business might be among the category to come up if your business is optimized and verified.