Case study · Healthcare

Helping patients find the right care, in the right Lagos location.

A multi-location digital marketing and website redesign programme for AMARAMEDICARE’s eye, dental and ENT services across Lagos.

Client AMARAMEDICARE

Market Lagos, Nigeria

Locations Ajah · Sangotedo · Ikate/Lekki · Okota

Focus Patient discovery and appointment pathways

The brief

A healthcare brand with multiple locations needs more than city-wide visibility.

AMARAMEDICARE provides ophthalmology, dental and ENT services across several Lagos locations. Flyserp was engaged to strengthen online visibility, patient acquisition and the digital experience across those branches.

Our work connected Google Ads, Meta advertising, local SEO and website redesign—so a potential patient could find the right service and the nearest suitable clinic.

The challenge

Search intent changes from one location to the next.

A person searching for a dentist in Ajah is not necessarily looking for an eye clinic in Lekki. The strategy had to connect each service, location and patient need at the moment it mattered.

Dentist in Ajah

Dental clinic in Sangotedo

Eye clinic in Lekki

ENT specialist near me

Eye clinic in Ikate

Dental services in Okota

Connected strategy

Four channels, one patient journey.

Each channel had a clear role: capture demand, build awareness, grow local visibility and make the next step easier.

Google Ads

High-intent search campaigns structured around service and location demand across Ajah, Sangotedo, Ikate/Lekki and Okota.

Meta Ads

Facebook and Instagram campaigns supporting awareness, audience targeting, website traffic, patient acquisition and retargeting.

Local SEO

Service-plus-location visibility to support how people search for dental, eye and ENT care close to them.

Website redesign

A clearer experience for service discovery, branch discovery and appointment-focused conversion paths.

Market focus

Built around how Lagos patients search locally.

Ajah

Reach patients within and around the Ajah and VGC corridor.

Sangotedo

Support people searching for healthcare and specialist services around Sangotedo.

Ikate / Lekki

Capture local demand around Lekki and Ikate for eye, dental and ENT services.

Okota

Increase service visibility among prospective patients around Okota and Ago Palace.

What Flyserp delivered

A practical digital ecosystem for patient acquisition.

Google Ads campaign management

Facebook and Instagram advertising

Multi-location local SEO

Service and location keyword strategy

Website redesign and information architecture

Appointment-focused conversion paths

The outcome

The right service.
The right location.
The right audience.

Flyserp developed a connected multi-channel strategy designed around what prospective patients are searching for and where they are located—linking paid advertising, local SEO and website optimisation across Lagos.

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