Case study · Education
Introducing a creative education brand to Nigeria.
A 360° marketing campaign for The Animation School, connecting paid media, social platforms and offline marketing to create awareness and generate prospective-student leads.
The Animation School
Nigeria
Animation and creative education
Market entry, awareness and lead generation
The brief
A new market needs visibility, credibility and demand.
The Animation School was entering Nigeria as a new platform and needed to quickly establish awareness among prospective animation and creative-industry students.
Flyserp developed and executed a 360° marketing strategy combining Meta and Google advertising with offline marketing activity to introduce the brand and drive prospective students into the conversion funnel.
The challenge
More than traffic. A lead engine for a new brand.
The Animation School needed to build awareness and credibility in a new market while creating a consistent flow of qualified programme enquiries.
Awareness
Introduce the school to prospective students across Nigeria.
Demand
Promote diplomas, higher certificates and animation careers.
Leads
Turn programme interest into website enquiries.
360° reach
Build visibility online and offline across the customer journey.
Our strategy
A connected campaign across digital and traditional channels.
Meta Ads
Facebook and Instagram campaigns promoting animation programmes, diplomas, career opportunities and online study options.
Google Ads
Search campaigns, Demand Generation and YouTube advertising to capture intent and introduce the school to new audiences.
Social Media
Facebook, Instagram and TikTok activity focused on reaching students where they spend significant time.
Offline Marketing
Radio, flyers and handbills that connected digital activity to physical awareness in the Nigerian market.
Reported campaign results
Market entry supported by measurable demand.
770 website leads
274,144 impressions · 158,511 reach · 7,293 clicks · 2.66% CTR.
342.62 conversions
122,911 impressions · 2,621 clicks · 110,232 unique users.
38.85 conversions
227 clicks · 17.11% conversion rate · $4.10 cost per conversion.
19,036 views
91,471 impressions · 70,914 unique users · 20.03 reported conversions.
These are platform-reported actions. Meta leads and Google conversions should not be added together as unique people because platforms can measure actions differently.
What Flyserp delivered
A wider route from brand awareness to student enquiry.
Introduced and expanded the school’s presence in the Nigerian market.
Campaigns built specifically to generate prospective-student enquiries.
Demand Gen, YouTube and social media activity for early consideration.
Google Search campaigns for people actively looking for relevant programmes.
Digital advertising connected with radio, flyers and handbills.
Meta, Google, YouTube, TikTok and offline channels working together.
Case study conclusion
From market entry to measurable demand.
Flyserp helped The Animation School move beyond simply announcing its arrival in Nigeria. A coordinated 360° strategy combined awareness, demand generation, search intent and lead-generation campaigns.
The outcome was a stronger digital presence, significant audience reach and hundreds of reported website leads and conversion actions across multiple channels.
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