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Cost of SEO in Nigeria

Do you want to know how much SEO in Nigeria costs? Learn how to figure out how much to pay for SEO services in Nigeria.

How much money do you set aside for SEO services?

Many company owners and SEO providers struggle with this because they don’t know how much money to set aside for this type of service.

However, depending on the particular SEO service you are interested in for your company or website, the cost of SEO in Nigeria will vary from N80,000 to N350,000 and beyond.

We’d also go into what SEO costs and what you can do if you’re a small business and don’t have the funds to invest in SEO.

Before we get into the cost of SEO in Nigeria, let’s take a quick look at what SEO is and how it works for those who might be unfamiliar with the word.


Search Engine Optimization (SEO) is the method of growing the quantity and consistency of traffic to your website through organic search engine results.

How does SEO work?

A search engine, such as Google, Yahoo!, Bing, or whatever search engine you’re using, can be thought of as a website where you type a query into a box. After that, the search engine responds with a long list of links to webpages that address your query.

That is correct. But have you ever considered what’s behind those enchanted lists of hyperlinks?

The following is how it works: Google (or whichever search engine you’re using) has a crawler that goes out and collects data on all the information they might find on the Internet. The crawlers return all of those 1s and 0s to the search engine to create an index. After that, the index is fed into an algorithm that tries to align all of the data with your query.

In this article, we will just refer to Google as the search engine for the sake of clarification. However, as previously said, we still have a variety of search engines.

There are various variables that go into a search engine’s algorithm that defines how websites are ranked.


Now that you know what SEO is and how it operates, let’s look at how much SEO services cost in Nigeria.

According to the above, the cost of SEO in Nigeria varies from N90,000 to N400,000 and up, depending on the type of SEO service you choose to use on your website. This is the expense of introducing local SEO, which means assisting your website in ranking locally.

So, for example, if you service your company in Lagos and want to rank in Google search so that people searching for your service in Lagos can easily find you, you can do so. Then you’ll need to enforce Local SEO, which is when your budget will fall into the range shown above.

Many SEO firms specialize in local SEO, which is where we base our cost estimate. In the case of those trying to introduce national SEO, the cost is generally higher.

What are the processes that goes into the cost of SEO?

  • Auditing

  • Competitor Research

  • Keyword Research

  • Content Research then

  • Ongoing SEO Implementation.

Isn’t SEO prohibitively expensive?

The response is a resounding NO! This is because once you achieve your goals, you may spend less time on SEO and begin to receive free traffic that converts to buyers for your business, which you will not be paying for, as opposed to when you run PAID ADS, where you will have to pay to get clients and once you stop running ads, you will stop getting clients.

In comparison to SEO, once you start receiving free traffic, you won’t have to pay for it again, because it’ll be free indefinitely, unless your rival outranks you.

What if you don’t have the budget for SEO?

You can request a quote from any of your seo service provider.


It’s important to understand the cost of SEO in Nigeria so you know what you’re up against. There is no minimum price for SEO; prices differ depending on the SEO provider or organization.


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