SEO Services in Nigeria

After hundreds of campaigns and thousands of hours dissecting their outcomes, we can say that creating helpful, insightful content that provides value to users is the #1 Google ranking factor. Answering user questions and providing value in the form of direct, no-nonsense content means that users can find answers to most (if not all) of their questions in a single destination.

Google has been continually reinforcing the value of helpful, SEO friendly content with core algorithm updates such as the ‘Helpful Content Update’ which, as the name would suggest, aimed to reward websites that produced insightful, helpful content.

If you want your website to rank for a specific service or product, then you need to have a dedicated landing page that targets that keyword. For instance, if you are an e-commerce retailer that sells Black Jeans, White Jeans, Tan Chinos, and Dress Pants for men, it is not enough to have a single landing page titled “Men’s Pants” – there needs to be a category page that displays the products separately to the other “Men’s Pants”.

By creating specific, keyword-targeted landing pages, websites can effectively help users to find the exact results that they are looking for. As a website, your job is to make the user experience as simple as possible for the users. By categorising the products or services that you offer into separate landing pages, you are helping Google to create the best possible experience for its users. In doing so, you will be rewarded with more search engine visibility and more organic traffic.

Technical SEO is one of the most complex and misunderstood aspects of SEO. After reviewing insights from other SEO Agencies in Australia, we can say that the majority of SEO providers overestimate that amount of time that they spend on their client’s technical SEO each month.

Here is the truth, technical SEO is a valuable and important element in any SEO campaign – but it is not something that should take up 50% of your monthly deliverables. The most important technical SEO factors are:

• Page speed
• Mobile friendliness
• Heading usage
• Internal links
• Information architecture
• Sitemaps
• Website security (including SSL/HTTPS)
• Structured data
• Website accessibility/crawlability

Generally speaking, technical SEO is not a moving target unless you are a large website with thousands of dynamic, ever-changing pages. Once your website has undergone initial technical optimisations, your SEO provider should not be playing a game of “whack-a-mole” to fix new problems.

As of 2024, backlinks account for somewhere between 30-40% of how a website ranks in Google. High-quality backlinks can seem subjective; however, they are less subjective than you might imagine. Backlinks should come from relevant websites (similar industry to your own), that generate their own organic traffic.

If you are starting SEO on a new website, with no backlinks, then you need to add around 6-months to your timeline for SEO results. It is infinitely easier to get good results for a client that has an older website (3+ years old) with a good number of natural, PR-style links or high-quality backlinks from previous SEO efforts.